The final stage of my project is presenting my work in level with industry standard. I will be creating visuals for the new packaging and product campaign. Since I have changed the brands personality from wise to sage, I need to see campings with a sage personality and understand their composition and colour scheme of campaign visuals. The examples include Coca-Cola and Dove soap. Dove leans towards simple background with reflections and coca cola is a bit more playful with the spotlights shining the colour scheme of the brand.
The previous examples show a simple composition when I want to be a bit more playful and include the packaging trends. I looked at campaign visuals relating to my product to get an idea of which approach to choose.
I was originally going to render my products in Cinema 4D and then use photoshop to do the rest but that would be flat. I wanted to challenge myself and just have everything done in Cinema 4D and play around with lighting to create exciting visuals. I might as well go down the harder route and create something more realistic as I was no longer going to 3D print the finished pieces. I decided to go with the iridescent trend as its already in packaging, I can just expand on that rather than bringing in a new element.
Keeping that in mind, I need to come up with four images to present. I knew I wanted to have two showing the product and packing and two of the product itself. I sketched out different compositions of what can go where and finally made my final choices. In terms of naming the brand - due to copyright - I cannot use “BIOEFFECTS” hence I came up with several names. I wanted to stick to the company’s values and bring in the new visuals in the name to follow the new brand personality shift. The name of the brand is “Glacier Glow” with a logo of GG. The words “rejuvenating elixir” will be written to emphasis what the product is. Originally it was called EGF cellular activating serum which is too medical for the new approach.
