Packaging Trends for Skincare 2019
In today’s market ‘trend’ is to create packing that combines sustainability with luxury. Packaging and product work together and fulfil individual expectations without any extra costs. We currently live in the digital era, where everything is done online; an increase in social media and online shopping is seen. To do well in this ‘digital’ world, there has to be that wow factor when the customer unwraps the product. When purchasing an item, the packaging is the first thing the customer sees.
Beauty product manufacturers suggest consumers look for luxury and glamour in packaging when buying skincare and cosmetics
(Interpack.com, 2019). Nevertheless, packaging should also be multi-functional and sustainable - keeping in mind lost cost in term of industry production.
By anticipating trends, designers can work and shape the future look of the new and inspiring product and packing design. In 2019, there are 10 packing design trends to keep in mind:
Minimalism that lets colour shine
Bright gradients
Holographic
Nude palettes
Flat illustration
Vintage-inspired packaging
Black and white packaging
Atypical packaging design
8-bit packaging design
Plastic free packaging
I will only explore a couple of these 10 trends to focus my research and visuals.
Minimalism
By having a simple design, consumers can make intuitive decisions. With minimalistic design, the substance of the object is exposed; colour and typography shines through making it impactful and guaranteed to stand out.
Bright gradient
The blending of colour creates a fresh look for brands, resulting in revitalising and unique look. Since its the Digital era, this style looks well on digital formats. Brands like Apple and Microsoft have embraced the gradient style from 2016.
Holographic
Foil effect creates a flair to any packaging or product. This innovative style create depth through the colour changing when lights hits it, catching customers eyes. Other than standing out, this style adds elegance and value to a product.
Nude palettes
Neutrals pastels are coming back for feminine and calming packaging design. It falls under a softer side compared to the previous two examples. Customers are eased rather than rushed when looking at the labels.
Flat illustration
In 1920 the Swiss Style bloomed with graphic design until mid 20th century. This style focuses on simple design, colour, typography and the overall minimalist approach. The design strips away three dimensional effects, wrapping itself around the product. This approach creates harmony of functionality and aesthetics.
Black and white packaging
Restricting the designer with a colour palette of black and white might seem alarming but it creates powerful and incredibly versatile dialogue. This direction creates dynamic design impossible to ignore. It is clean, simple and it balances itself out in a satisfying way. On the other hand it can create complexity while maintaining the same minimalistic traits.
References
AKGraphics | Graphic Designers Ireland. (2018). Skincare Packaging Design Trends - AKGraphics | Graphic Designers Ireland. [online] Available at: https://www.akgraphics.ie/design/skincare-packaging-design-trends/ [Accessed 16 Apr. 2019].
Bose, S. (2013). Brand identity, brand personality & brand image. [online] Slideshare.net. Available at: https://www.slideshare.net/SunnyBose/brand-identity-brand-personality-brand-image [Accessed 10 Apr. 2019].
Lupus, M. (2019). 9 inspiring packaging design trends for 2019 - 99designs. [online] 99designs. Available at: https://99designs.co.uk/blog/trends/packaging-design-trends-2019/ [Accessed 17 Apr. 2019].
Interpack.com. (2019). Packaging trends for cosmetics 2019: Lupus, M. (2019). 9 inspiring packaging design trends for 2019 - 99designs. [online] 99designs. Available at: https://99designs.co.uk/blog/trends/packaging-design-trends-2019/ [Accessed 16 Apr. 2019].
Sustainability combined with luxury. [online] Available at: https://www.interpack.com/cgi-bin/md_interpack/lib/pub/tt.cgi/Packaging_trends_for_cosmetics_2019_Sustainability_combined_with_luxury.html?oid=66950&lang=2&ticket=g_u_e_s_t [Accessed 16 Apr. 2019].