Colour Psychology

Since I will be creating a series of images that tell a narrative, I would like to use a colour scheme that has a specific hue. In order to use the right colours, I would need to look at colour psychology or chromology, where colours are a form of non verbal communication (Empowered By Color, 2018). Colour translates different meanings depending  on culture, hence I need to look at Saudi Arabia (Middle East) in specific. 

According to Chromology - Advanced Personal Colour Analysis in London, UK, “Colour communicates critical information about the world; it is a source of stimulation and pleasure; it shapes and activates space; and it holds psychological and cultural associations that facilitate communication.”

Red

  • Anger

  • Rage 

Pink

  • No meaning 

Purple 

  • Wealth

Yellow

  • Happiness

  • Prosperity

Orange 

  • Mourning

  • Loss

Green

  • Color of Islam

  • Strength

  • Fertility

  • Luck

Blue 

  • Protection

  • Spirituality

  • Heaven

White

  • Purity

  • Mourning

Black

  • Evil

  • Mystery

I know I want my images to be positive, hence no red! In order to make my final decision, I will look at different colour palate and choose the one I feel fits in the most. I will go for the more vibrant colours rather than pastel.

After looking at different colour palettes, even though I do not necessarily like green myself, I feel like it is the one that fits the most. These are my top picks.

References:

Chromology - Advanced Personal Colour Analysis in London, UK. (2018). Colour analysis science and psychology | Chromology – Advanced Personal Colour Analysis in London, UK. [online] Available at: https://chromology.co.uk/the-power-of-colour/ [Accessed 24 Oct. 2018].

Empowered By Color. (2018). Meaning of Colors in Color Psychology. [online] Available at: https://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html [Accessed 24 Oct. 2018].

Helal, Y. (2017). The meaning of color psychology in the Middle East. [online] StepFeed. Available at: https://stepfeed.com/the-meaning-of-color-psychology-in-the-middle-east-1935 [Accessed 24 Oct. 2018].

Writer, G. (2016). How Color Psychology Differs in the Middle East and Around the World. [online] Scoop Empire. Available at: https://scoopempire.com/color-psychology-differs-middle-east-around-world/ [Accessed 24 Oct. 2018].