While working at 360Live, we had to come up with a brand that would sell the concept of luxury, class and music; Thus creating Sahar. It happened in correspondence to General Entertainment Authority in Saudi Arabia at OIA Beach Resort Jeddah.
Sahar Color Scheme
Blue was the main colour used in Sahar’s identity since its environment is said to be placed in open areas where the stars sing under the open skies.
While working on the project, I was responsible for the overall look and feel of the brand, identity, colour scheme, visuals. Along with all creative/visual concepts related to social media platforms. I worked in collaboration with a graphic designer to create the logo of the brand by guiding her in which direction to proceed. Additionally, I worked aside a video editor to create content representing the brand. Together with incorporating motion graphics to create a smooth transition from live footage to animated posts. These posters and videos have been placed around the company’s social media platforms to create awareness about the event.
Furthermore, branding/printing elements of the event, such as badges, table numbers, posters, entry wristband, confirmation letter, 2D map, etc.. have been done by myself.
