Rebranding Product Campaign

 
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REBRANDING PRODUCT CAMPAIGN

For my final major project, I decided to rebrand an existing product within BIOEFFECTS Skincare line - the EGF Serum. By shifting the brand personality and rebranding the product it will create a new look as well as exposure by attracting a new target segment - this generation. The outcome consists of redesign packaging and product including advertisement campaign. All designs were down on cinema 4D.

For presentation, images are printed on A2 metallic paper to physically create the iridescent feel.

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