While working at 360Live, one of the projects we came up with during the COVID-19 travel restrictions, was Fiesta. The target behind such a project was to bring a unique part of the world to our visitors. The general theme would be implementing a Caribbean theme on our local beach. Our main inspiration came from Cuba, as it is known for it’s diversity in countless elements such as their music, food, lifestyle, colorful architecture, artistic designs, classic cars and it’s tropical nature.

The client wanted the visual identity to represent what Cuba can offer and present it within Fiesta. After conducting my research I incapsulated the colourful elements into the logo. Elements from my research included the visual branding elements for the event as well.